15 Apr Opportunity and Positioning

As I’m sure everyone is acutely aware, businesses are facing very troubling times. With uncertainty
seeming to be the overwhelming feeling a majority of business owners are feeling, there seems to be a
large majority of people we are speaking to that feel defeated. Uncertainty can do that. It can cause
your mind to race and jump to conclusions. It can force you to lose perspective when you need it most.

We want you to know that uncertainty doesn’t mean the end of hope. It cannot cause you to operate in
a state of paralysis. This is an ideal time for you to be firing on all cylinders. Right now is the best time to
take a look at operations and see where there is streamlining that you can get done. Look to find where
you can better organize and structure your operations or infrastructure. While this time is not ideal, it is
not a death sentence. It can be an opportunity to restructure fundamentals and get rid of the
operational kinks that you haven’t had the opportunity to restructure. This is the time to build the
narrative that you got away from, like most businesses, when time and monetary needs forced you into
a path you weren’t ready to go down. This is the time to take back over your focus!

In a crisis, it’s those who prepare and visualize steps necessary to come out on top that will be cornering
markets upon the end of the critical time. This is the worst time to be wasting! What are you doing to
move forward?