In today's fast-paced business world, companies need to stand out from the competition to gain a competitive edge. One of the most effective ways to do this is through Public Relations (PR). PR is the art and science of creating and maintaining a positive image...
Artificial intelligence (AI) is quickly becoming an integral part of the digital marketing industry. In fact, AI is changing the way businesses approach marketing, making it more effective and efficient. One of the key ways AI is being used in digital marketing is through the use...
Looking for the right team that can provide the best leverage for your business? Here at Community Associates & Modern Press (CAMP), we provide world-class public relations and marketing services to help our clients build strong foundations in their communities. Based in San Diego, California,...
What is advertising? Advertise* verb: describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance. "a billboard advertising beer." Business definition: “The utilization of influencing someone’s buying patterns & behaviors.” Being able to get your message across...
It was only a few decades ago where the optimal ways of marketing were to purchaseads in local newspapers, yellow pages, or, if you could afford one, to buy a billboard.Fast forward to the present day, and you’ll see that marketing tactics have drasticallychanged, with...
Marketing is a fluid practice, and a lot of companies use a set it and forget it method. But, as is with most things in this world, a static existence doesn’t generally lead to growth in anything. It’s the entities progressing and moving forward that...
Your business identity goes into developing your brand. But the identity of your business takes much more than branding to address concerns or needs of your target audience. There are multiple steps in identifying your audience before you market to them. At Community Associates and Modern...
As most companies are aware, client acquisition online is a necessity. All your competitors are online acquiring clients, and not competing in that space is negligent at this point. But what a lot of companies don’t understand is that there is more to digital marketing...
As I’m sure everyone is acutely aware, businesses are facing very troubling times. With uncertaintyseeming to be the overwhelming feeling a majority of business owners are feeling, there seems to be alarge majority of people we are speaking to that feel defeated. Uncertainty can do...
Resilience: The capacity to recover quickly from difficulties; toughness. As the entire world has embarked on a treacherous journey filled with uncertainty and destruction, businesses spanning across all industries have crumpled. The strength of those with the will to persevere has quickly been seasoned. At Community...