Current marketing options:

• Search Engines – (Google, Yahoo, Bing) both organic and ads.
• Social Media – (Facebook, Instagram, LinkedIN) both organic and ads.
• Video Streaming – (YouTube, Vimeo, DailyMotion) both organic and ads.
• Digital Media – (Website, Commercials, Retargeting).
• Print Media – (Fliers, Postcards, Billboards).
• Call Center – (Cold Calling) both solicited and unsolicited.

Although it is important to utilize at least a few of these options for your business, it is also important to understand the changing tactics, and overall evolution of today’s typical marketing tactics. Every successful business needs to innovate over time in order to stay competitive, and so should your marketing strategies. With the ever increasing amount of new businesses and offerings available in today’s high consumer demand world, implementing the same traditional marketing options listed above have increasingly become saturated, and one day soon will be the antiquated way of marketing; somewhat similar to how running an ad in the Yellow Pages today is considered antiquated marketing tactics. Those businesses invested in their continued growth, understand the changing tides, and have made the important steps to ensure success, especially in this post-pandemic world we all now live in. Similarly, our old way of living prior to Covid-19 will not be the same, and nor should your prior ways of marketing. Not to say that you should completely change your previous methods of marketing, but rather to evolve it, and to

include new methods and tactics proven to be successful. Below is a rough breakdown of our recommended effective & innovative options: New way of marketing:

• Proactive Marketing – (Press Release, Media Relations, Consumer Relations).
• Business Development – (Affiliate Partnerships, Referral Incentives, Networking).
• Employee Interaction – (Utilize Employee Networks) incentivize to share social media content on personal platforms.

As a business, it is important to realize that you do not and should not have to go at it alone. The creation of a solid and reliable network of trustworthy employees and partners will lead to a marketing strategy that works smarter, not harder for your business. Viable affiliate partnerships produce warm to hot leads, which have a much higher close-rate probability than simply cold calling, which can be both timely and costly. This strategy is highly effective, seldomly utilized, and provides a win-win for all businesses involved. The best proof of this is in the definition of the word Synergy: “ the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements.”

In Closing: Be proactive & consistent about your marketing, controlling the narrative & messaging you want your audience to receive, while maintaining positive consumer relations & upholding brand standards. Leverage similar and local businesses to create affiliate partnerships, which combined with referral incentives, will create long term & sustainable warm hand-off leads for your business. Lastly, and perhaps most importantly; start viewing your employees as valuable assets, utilizing their network and reach, and not see them as just some paid worker. I’m reminded of a wise quote from the very successful Richard Branson, who said: “ If you take care of your employees, they will take care of your business.” The bigger you build your coalition of essential employees and partnerships for your business, the easier and faster it is to legitimize your brand, and achieve your ultimate goals!

In Strength,

CAMP

Ali Nikoopour, Chief Marketing Officer