Marketing is a fluid practice, and a lot of companies use a set it and forget it method. But, as is with most things in this world, a static existence doesn’t generally lead to growth in anything. It’s the entities progressing and moving forward that generate the influence, whether that be in marketing or in life. A marketing firm can be an asset for a small business, but they can also be a costly detriment.

Marketing firms can be a dime a dozen. And, there is a lot of information to sift through that they will provide to you to make your choice a difficult one. For us, here at CAMP, we believe in transparency. And transparency is at the forefront of everything we do. There is an old saying in marketing that – If you can measure it, you can improve it. We want you to know where your marketing dollars are spent. We need to measure cost per acquisition, we need to measure organic growth, we need to measure historical data, so we can take those numbers and improve them. Knowledge is nothing without a plan.